This book is by Richard Stearns, the president of World Vision (the US part anyway. We have Tim Costello). It is based on his experiences from going from being a very wealthy CEO to being the president of World Vision, and the different experiences that he has had along the way.
The premise is that of World Visions - when you meet peoples' needs, they tend to be more interested in the people who are giving to them, and especially why.
The fact of the matter is also that God commands us to do something - "faith without deeds is dead" (James 2:17) being the obvious command, btu throughout the scriptures we are continually told that those of us who have should be doing what we can to improve the lives of those who don't have.
Along with a whole heap of facts on the developing world and the conditions in it, this book is a wealth of information for people interested in missions worldwide, especially mercy missions, and those who are interested to know how the church can become what it was meant to be - a cultural force that radically changes our world.
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